In the dynamic world of college sports, NIL (Name, Image, and Likeness) deals have revolutionized opportunities for young creatives. This project exemplifies the potential these deals offer. In collaboration with Hey Dude and Michigan Lacrosse, we set out to create a short, high-quality piece of engaging content. Our goal was twofold: to produce captivating promotional material for Hey Dude and to ensure the athletes received well-deserved compensation. This collaborative effort, spearheaded by myself and Brant Beukama, showcases the innovative synergy between brands and collegiate athletes, highlighting the exciting future of NIL partnerships.